In an exciting new direction, McMullin & co. has rebranded to the new McMullin - a refined identity that reflects their commitment to the art of purposeful living.
Sustainability remains at the heart of McMullin's ethos, and now, more than ever, they are committed to continuous evolution and improvement.
With their new identity also comes the launch of their Ukino collection, designed to reflect McMullin’s dedication to crafting designs that seamlessly integrate into every aspect of your world.
We had the pleasure of speaking with Alice about the new McMullin aesthetic, the Ukino collection, and her all time favourite piece!
What will be the new McMullin aesthetic?
The launch of the Ukino Collection coincides with the announcement of a comprehensive rebranding. Transitioning from McMullin and Co. to the refined McMullin, the brand is embarking on an exciting new direction. Sustainability remains at the heart of McMullin's ethos, and now, more than ever, they are committed to continuous evolution and improvement. This reimagined identity reflects the brand’s dedication to crafting timeless, conscious pieces that elevate the art of living.
Ukino is a new direction for McMullin we’re so excited about! What does this mean for the brand?
The Ukino Collection embodies an attitude towards slow living, encouraging a lifestyle that embraces the moment and steers away from the fast-paced concerns of everyday life. This collection promotes taking a slower approach in every aspect of life, fostering mindfulness and intentionality. Ukino is dedicated to the art of slow living, emphasising thoughtful consideration of materials and production processes.
What kind of pieces can people expect to see from McMullin moving forward?
The new collection represents a shift away from throwaway culture, instilling pride in the products and materials used. Each piece is designed to be restored or reused, ensuring longevity and sustainability.
Favourite piece from the new collection and favourite all-time McMullin piece?
Fav Ukino item: The Winslow Sofa. This plush three-seater sofa is designed for comfortable lounging while maintaining an elevated look. Crafted with hardwood and upholstered in a beautiful soft natural colourway, its versatile design complements various home styles. We've been perfecting this design for over 12 months, and finally having it available to enjoy in person at our showroom is truly special to see it in its final form.
All time favourite McMullin piece: The Saatchi Bed Head. This elevated take on a regular bed head amplifies any home, adding a luxurious touch to any space. Its super versatile, freestanding, floor-length frame allows for flexibility within your home. It definitely has us excited to jump into bed every evening.
